She might be the most effective woman inside the music business. But it appears even Adele can’t persuade Apple to fill its temples of digital technology with all the CD hard copy of her new album.
Reports from your US suggested the William Morris Endeavor agency, which represents Adele, is playing hardball over negotiations for any $30m (£19.5m) tour sponsorship deal to accompany the best-selling singer’s return.
The New York Post said the offer, worth much a typical commercial tour arrangement for just a star name, hinged upon the stress of Adele’s team that physical CD copies of her album, 25, can be sold in Apple’s stores. The arrival of CD racks might appear retro one of the Apple Stores’ rows of sleek iPhones, iPads and MacBooks. Would assistants show millennial customers what sort of CD is played?
HMV along with the remaining high-street music retailers might be forgiven for dreading thinking about Apple’s shops, which welcome tens of thousands of customers every day, coming in on an album which carries the physical record industry’s Christmas hopes.
Adele’s agents may need to scale back their requirements. A source quoted because of the Post said: “Her team should be more realistic a good artist who doesn’t have much of an history of working together with corporate partners.”
Apple, taking iTunes download pre-orders for 25, released on 20 November, declined to comment. Industry sources indicated that Apple couldn’t survive stocking CDs in the stores, being restyled as “luxury” outlets by its design guru, Sir Jonathan Ive.
Adele is heading for record download sales of “Hello”, the 1st single from 25. The song, released last Friday, is anticipated to break the thousands of sales barrier with the end each week. No 1 in 102 countries, “Hello” has recorded a lot more than 22 million Spotify plays as well as video has become viewed greater than 100m times on YouTube.
Adele is finalising dates for just a European tour pick up. “I’d prefer to tour properly,” she told i-D magazine, in their own first print interview for three years. Despite the financial inducements, Adele said she was determined to keep her feet on the surface. “Sometimes I think people concern yourself with chatting for me, that I’ve changed. But I wish to think I haven’t. I don’t think that I have.”